Simpler pricing, built for how agents run
Simpler pricing, built for how agents run
Simpler pricing, built for how agents run
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San Francisco
San Francisco
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Hussien Hussien
Hussien Hussien
Launch Week v3 -> Day 05 / 05
Today we're launching simpler pricing: three plans on one metering model, rates you can read before an agent runs, and a dashboard that shows where every dollar goes.
It's the biggest change to how Steel is priced since we started.
The old pricing got in the way of the one thing agents are for: doing the work. Anti-bot, the part that makes Steel useful, was locked behind a monthly subscription. So the builder pointing an agent at a task couldn't watch it work before paying for it. And the fixed bundles underneath never matched how agents run, with usage that spikes one week and goes quiet the next.
Here's the moment it used to break. You send an agent to do a job for you, and partway through it hits a CAPTCHA. On the old plan, solving it meant upgrading before you'd seen the workflow run, so you closed the tab. Now Launch gives you $30 in credits to try Steel without a subscription. If your agent needs CAPTCHA solving, you unlock it with a $10 deposit, and your credits cover the work. You prove Steel works on your hardest use case before committing.
One customer put it plainly: "I didn't want another subscription. I just want to pay for what I use." This is us agreeing.
So we rebuilt it.
You pay for what you run.
Pricing closes Launch Week v3. After Stealth Browser for runtime, Dedicated IPs for identity, Rust and Go SDKs for backend services, and Atlas for deep research. Pricing has to keep up.
The new pricing model
The base meters (browser hours, proxy bandwidth, CAPTCHA solves, and /scrape) are all on the pricing page.
The limits are visible: Launch starts with 10 concurrent browser sessions, 15-minute max sessions, up to 3 seats, 60 requests per minute, and 7-day data retention. Scale moves to 100 concurrent sessions, 1-hour sessions, unlimited seats, 600 requests per minute, 14-day retention, dedicated support, Enterprise SSO, and Dedicated IPs at $5 / IP. Enterprise is custom, with 1,000+ concurrent sessions, sessions up to 24 hours, reserved browser pools, Stealth Browser, custom Dedicated IP pricing, and support and uptime SLAs.
Usage credit is explicit
Launch includes a one-time $30 usage credit, valid for 90 days. Scale includes $100 in usage credit each month. Enterprise is custom.
You see the credit up front, then monitor it. Browser hours and proxy bandwidth each show up as their own meter.
A real usage dashboard
When the spend is real, you want to see it. The dashboard breaks it down by meter: session time, proxy bandwidth, CAPTCHA solves, and your remaining balance. No waiting for an invoice to find out where the money went. Top up credits, or turn on auto top-up so a run never stalls for lack of balance.
Why we priced it this way
We matched the model to how AI builders buy infrastructure: start on usage, watch what you spend, then move up when the workload needs it.
Scale's $250 buys capacity. CAPTCHA solves, proxy bandwidth, and browser hours all cost less on Scale. It gets you 100 concurrent sessions, hour-long sessions, Dedicated IPs, Enterprise SSO, and dedicated support. It fills the gap teams used to fall into: past the entry limits, not ready for a custom contract. Enterprise covers high-volume and regulated workloads that need custom limits, Stealth Browser, reserved pools, and SLAs.
We win on being open source, on showing you the bill, and on the hard problems — anti-bot, proxies, CAPTCHA — that we actually solve. And when something breaks, we answer.
If you're already a customer
No forced migration. Existing Starter, Developer, and Startups customers see their legacy plan in the dashboard and can switch when they choose.
Get started
Questions? Discord or @steeldotdev.
This post is Day 5 of Steel Launch Week v3. See the full week at steel.dev/launch-week.
Launch Week v3 -> Day 05 / 05
Today we're launching simpler pricing: three plans on one metering model, rates you can read before an agent runs, and a dashboard that shows where every dollar goes.
It's the biggest change to how Steel is priced since we started.
The old pricing got in the way of the one thing agents are for: doing the work. Anti-bot, the part that makes Steel useful, was locked behind a monthly subscription. So the builder pointing an agent at a task couldn't watch it work before paying for it. And the fixed bundles underneath never matched how agents run, with usage that spikes one week and goes quiet the next.
Here's the moment it used to break. You send an agent to do a job for you, and partway through it hits a CAPTCHA. On the old plan, solving it meant upgrading before you'd seen the workflow run, so you closed the tab. Now Launch gives you $30 in credits to try Steel without a subscription. If your agent needs CAPTCHA solving, you unlock it with a $10 deposit, and your credits cover the work. You prove Steel works on your hardest use case before committing.
One customer put it plainly: "I didn't want another subscription. I just want to pay for what I use." This is us agreeing.
So we rebuilt it.
You pay for what you run.
Pricing closes Launch Week v3. After Stealth Browser for runtime, Dedicated IPs for identity, Rust and Go SDKs for backend services, and Atlas for deep research. Pricing has to keep up.
The new pricing model
The base meters (browser hours, proxy bandwidth, CAPTCHA solves, and /scrape) are all on the pricing page.
The limits are visible: Launch starts with 10 concurrent browser sessions, 15-minute max sessions, up to 3 seats, 60 requests per minute, and 7-day data retention. Scale moves to 100 concurrent sessions, 1-hour sessions, unlimited seats, 600 requests per minute, 14-day retention, dedicated support, Enterprise SSO, and Dedicated IPs at $5 / IP. Enterprise is custom, with 1,000+ concurrent sessions, sessions up to 24 hours, reserved browser pools, Stealth Browser, custom Dedicated IP pricing, and support and uptime SLAs.
Usage credit is explicit
Launch includes a one-time $30 usage credit, valid for 90 days. Scale includes $100 in usage credit each month. Enterprise is custom.
You see the credit up front, then monitor it. Browser hours and proxy bandwidth each show up as their own meter.
A real usage dashboard
When the spend is real, you want to see it. The dashboard breaks it down by meter: session time, proxy bandwidth, CAPTCHA solves, and your remaining balance. No waiting for an invoice to find out where the money went. Top up credits, or turn on auto top-up so a run never stalls for lack of balance.
Why we priced it this way
We matched the model to how AI builders buy infrastructure: start on usage, watch what you spend, then move up when the workload needs it.
Scale's $250 buys capacity. CAPTCHA solves, proxy bandwidth, and browser hours all cost less on Scale. It gets you 100 concurrent sessions, hour-long sessions, Dedicated IPs, Enterprise SSO, and dedicated support. It fills the gap teams used to fall into: past the entry limits, not ready for a custom contract. Enterprise covers high-volume and regulated workloads that need custom limits, Stealth Browser, reserved pools, and SLAs.
We win on being open source, on showing you the bill, and on the hard problems — anti-bot, proxies, CAPTCHA — that we actually solve. And when something breaks, we answer.
If you're already a customer
No forced migration. Existing Starter, Developer, and Startups customers see their legacy plan in the dashboard and can switch when they choose.
Get started
Questions? Discord or @steeldotdev.
This post is Day 5 of Steel Launch Week v3. See the full week at steel.dev/launch-week.
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